The Brain
The intelligence that runs the day.
The Brain watches every route, charge and cost as it happens. It handles the routine on its own, brings the real decisions to your team, and keeps a record of everything it does.
It watchesIt actsIt improves
- 1:41 PMDriver arrives at stop 6.Stop marked arrived, the next customer's time confirmed.Fixed rule
- 1:44 PMCustomer texts: "Side door, gate code 4412."The code goes to the driver's app.Quick read
- 1:48 PMRoute 07 is 14 minutes behind.Stop 8 still lands inside its window. Tracking updated, customer left alone.Your policy
- 1:50 PM12 minutes waiting at the Northstar dock.Wait time added to the invoice, with the times as proof.Your policy
- 1:52 PMStop 5 is missing its unit number.Sent to your office team with two options ready.Your team
What it watches for
A normal day runs itself. The Brain is built for everything that isn't.
Customers who aren't home, vans that break down, roads that close, phones that lose signal. Each situation has its answer worked out in advance: what happens on its own, and when a person is needed.
- Late startNo-showRoute paused by the driverSick or an emergency
- GPS offPhone offlineBattery lowFaked locationApp closedNotifications offPhone clock wrong
- Customer not homeAddress not foundRefused or damagedLong wait at the doorCash shortProof missingPickup failedParcel never collectedSome parcels not deliveredDelivery disputedCompleted away from the addressStop skipped
- Running late for a windowOff routeUnexplained stopBreak running overHarsh driving or speedingWhole fleet running late
- Road problem reported by a driverClosures from traffic feedsSevere weather alerts
- BreakdownAccidentOut of fuelFault warning
How it decides
Four ways a decision gets made.
Every situation goes to the simplest way that can handle it properly. Many never need more than a rule. Only the ones that truly need judgment reach a person.
A fixed rule
The same answer every time, the moment it happens.
InstantYour policy
A clear choice from a list of options you've approved.
InstantA quick read
When options are close, or a note, voice message or photo needs reading. If it can't answer in seconds, your policy's choice stands.
1 to 3 secondsA person
Injury, money, or a promise to a customer your policy can't keep. The choice arrives prepared.
Your teamSafety and money go to a person
Nothing about an injury, a refund or cash is ever left to a model. You choose who is reached, never whether.
Every choice is made in one place
All decisions happen inside the Brain, so there is one answer to each situation and one record of it.
Nothing waits on a slow answer
If a quick read takes too long, your policy's choice goes ahead. The day keeps moving.
When a delivery runs late
The same delay. Three different answers.
How late a route is changes what the right move is. The Brain works out which one it is, and only brings it to your team when the customer's promise can't be kept.
The window still holds.
Stop 8 arrives later than planned but still inside the customer's window. The tracking page shows the new time. No message goes out, because nothing the customer was promised has changed.
- 1:48 PMRoute 07 is 14 minutes behind
- 1:48 PMStop 8 arrival moves to 3:54 PM, inside 2:00–4:00 PMWindow safe
- 1:48 PMTracking page updated to 3:54 PM
- 1:48 PMNo message sent to the customerHeld back
The window is at risk, and there's a fix.
Stop 8 would land 15 minutes after its window closes. The stops left on Route 07 are re-ordered so stop 8 comes sooner, and every other window still holds. The driver's app updates, and the customer keeps the time they were given.
- 1:48 PMRoute 07 is 35 minutes behind
- 1:48 PMStop 8 would arrive 4:15 PM, past its 4:00 PM windowWindow at risk
- 1:48 PMTwo orders compared: as planned, or stop 8 ahead of stops 6 and 7
- 1:49 PMStop 8 moves up, arriving 3:52 PMEvery window holds
- 1:49 PMDriver's app and the tracking page updated
The promise can't be kept. Your team decides, with the choice ready.
No order of the stops left gets stop 8 there inside its window. That breaks a promise to the customer, which your policy leaves to your team. The options are worked out and the message to the customer is drafted, so the call takes a minute.
Why not move stop 8 to another van?
Its parcels are on Route 07's van. Moving a stop means moving its parcels too, so the Brain never does that on its own: a person decides. The exception is a breakdown or an accident, when the whole route is handed over to a spare van and driver, or its orders go back into planning.
Your rules
You decide how far it goes.
Everything the Brain does on its own is written down as a plain agreement: what it can do, within what limit, and when it stops and asks.
Re-order the stops left on a route, or hand a whole route to another driver before it starts.
Up to $300 of revenue affected at a time.
Above that limit, or when a customer's window would be missed.
Money limits
The amounts above which it asks first, for reroutes, charges or anything that touches revenue.
Safety
Who is reached when a driver may be hurt, and in what order. Safety always goes to a person.
What it does alone
Which actions it can take without asking, such as sending a spare van under a set cost.
Talking to customers
When it messages a customer, when it holds back, and quiet hours when it never does.
Or start from a setting and adjust
A good place to start while your team gets to know it.
Fixes inside your limits happen on their own.
Your team sees only what your rules send them.
- Update a tracking page
- Re-order a route
- Send a spare van
- Rebook a missed delivery
Sample actions
Whatever the setting, safety, the law and moving a stop's parcels to another van stay with a person. After a breakdown or an accident, the whole route is handed over.
Loosening a limit shows exactly what will change before it takes effect. Tightening one is instant. Every change is on the record.
What it does
Nine jobs, one Brain.
The work a busy office does by hand all day, split into nine jobs. Each one has its own agreement, and all of them share the same view of the day.
Spots problems
Anything not going to plan on a running route, the moment it starts.
Takes onwatching the board all dayAcross the ecosystem
One intelligence across the work and the money.
The Brain doesn't stop at the delivery. It sees the routes, the charges and the costs together, so it can act on things no single tool would notice.
Trust
Everything it does is on the record.
What it saw, what it did, why, and under which of your rules. Nothing happens off the books.
- Saw
- Route 07 was 35 minutes behind. Stop 8 would arrive 4:15 PM, past its window.
- Did
- Moved stop 8 ahead of stops 6 and 7 on Route 07 at 1:49 PM.
- Why
- Of the orders it compared, it was the only one that kept stop 8 inside its window without making another stop late.
- Under
- Re-ordering a route · only when stops get there earlier
- Result
- Delivered 3:52 PM inside the window
Any delivery, traced
Open any stop and see every decision made about it, by the Brain or by your team.
It doesn't guess
When information is missing or a situation is new, it asks.
Your rules are on the record too
Every change to a limit is logged, with who made it and when.
It improves
Every outcome makes the next day better.
The Brain checks each action against what happened next. What works becomes the default. What keeps going wrong comes to your team with a fix, so fewer things need a person over time.
- 01
Act
It handles the situation, within your rules.
- 02
Check
Did the customer get their time? Did the fix pay for itself?
- 03
Learn
The result is measured against your goals: on time, cost and profit, not just speed.
- 04
Adjust
Better defaults, and suggestions for your rules where the same problem keeps coming back.
How a change earns its place
- 01 · It notices
Something stands out
Every day it compares each area, driver, customer and hour with its own past and its peers, and keeps only the real, large differences.
What stands out, daily - 02 · It replays
Tried on your past days
A change is tried on your recent days first. Nothing real is touched.
Tested before it runs - 03 · It trials
Run on a few routes
A random group of routes gets the change, checked on every goal. If anything gets worse, it stops on its own.
Stops itself if it hurts - 04 · It adopts
Kept when every goal improves
A change becomes the standard only when every goal you set is better. Drivers and customers are told before it takes effect.
Every goal, not one number - 05 · You decide
Undone in one click
Any change, any time. It never redoes what a person undid.
Your call, always
Your goals, in your words
Tell it what matters most: on time, cost, driver hours. Every trade-off is weighed against them, and every change to them is on the record.
It asks for what it doesn't know
When a fact is missing, it asks whoever has it, the driver, the customer or your office, all at once. Or it offers: decide yourself, or let me, by a deadline.
Fewer things need a person
A weekly figure shows how often it needed your team, with a target to bring it down.
Also built in
The details that make it safe to hand over.
The parts of a dispatcher's day nobody writes down, written into the Brain.
Its own track record
Before it decides, it reads how its past choices in the same situation turned out.
Every decision measured
Each one is checked against what it was for: lateness after a re-order, messages sent in time, alerts a person acted on.
One question, not a thousand
When the whole fleet runs late for one reason, you get one question, not one per route.
Tell it what's going on
Leave a note, like "depot closed until noon", and it works around it. Or hold all its changes with one switch.
A safety hold
While a safety incident is open, it changes nothing on that route and messages no customer.
Crash detection
A hard jolt asks the driver "Are you OK?" out loud. No answer brings help.
"Everything OK?"
A driver parked off-plan gets one tap to say all is fine before the office is bothered.
Phone health
Battery, location, permissions and clock are checked through the day, and fixed before the route goes dark.
Calm coaching
Speeding and harsh driving get a few short messages, never a stream of them.
Legal driving hours
A route never goes to a driver past the legal limit, and unknown hours are never treated as legal.
A cap on customer messages
No customer gets more than three messages in four hours, however many routes go wrong.
Undo
Anything it did, a person can undo, and it never redoes what a person undid.
See it run on your own deliveries.
The pilot runs the Brain on the vehicles you choose, with the limits you set. Free for 15 days.
Start a free pilot